TWJ Events
Creating memorable events in the German-speaking market and throughout Europe, specialising in activations for brands in the food & drink sector
TWJ Events
Creating memorable events in the German-speaking market and throughout Europe, specialising in activations for brands in the food & drink sector
How can we help?
BESPOKE CORPORATE EVENTs
Supporting trade and consumer marketing activities and promoting whiskies via innovative events that appeal to customers throughout Germany, Austria, Ireland and the United Kingdom. Over ten years of experience organising and hosting events, from corporate release parties to small informal events for influencers.
BESPOKE CORPORATE EVENTs
Supporting trade and consumer marketing activities and promoting whiskies via innovative events that appeal to customers throughout Germany, Austria, Ireland and the United Kingdom. Over ten years of experience organising and hosting events, from corporate release parties to small informal events for influencers.
Tailored Events with Impact
Fresh, homemade food and drinks create unforgettable experiences. From tacos and smashed burgers to barbecue, pizza, and expertly crafted cocktails, every detail is designed to deliver great flavors and a full sensory experience. Compete by making your event stand out over the others. Every event should speak directly to the customer and leave them remembering the evening. Our concepts are crafted to perfectly match the occasion, brand, and guests—whether an intimate gathering or large-scale activation: the experience is seamless, engaging, and memorable.
What’s Included?
Bespoke menus, from classic favorites to innovative pairings.
High-quality visuals, capturing the atmosphere with professional photography and video.
Custom event execution, fully independent or in collaboration with brands.
Everything is made from scratch when possible, focusing on quality and authenticity. Adaptable, contemporary menus reflect current trends, ensuring relevance and appeal. It’s about more than taste — it’s the combination of storytelling and brand experience.
BRAND ACTIVATIOn
Engaging, inclusive tasting events that reach new audiences
BRAND ACTIVATIOn
Engaging, inclusive tasting events that reach new audiences
A Unique Approach
Whisky education should be exciting and accessible. These tastings break away from tradition, offering a fresh perspective that welcomes all backgrounds and experience levels. Blending storytelling with deep whisky knowledge, tastings are interactive, engaging, and designed to get guests involved. Whether a casual gathering, corporate event, staff training or trade show masterclass — each experience is tailored to the audience.
What to Expect?
Immersive storytelling, bringing whisky’s heritage and flavors to life.
Hands-on interaction, making learning fun and memorable.
Custom experiences, adapted to suit different event styles.
Designed to be welcoming, engaging, and impactful.
Recipe Development
Developing innovative whisky cocktails that highlight a spirit’s full potential, making it accessible, creative, and exciting. Whether for print, digital platforms, or video content, each recipe is tailor-made with expert flavour pairings
Recipe Development
Developing innovative whisky cocktails that highlight a spirit’s full potential, making it accessible, creative, and exciting. Whether for print, digital platforms, or video content, each recipe is tailor-made with expert flavour pairings
BESPOKE RECIPES WITH BILLINGUAL MEDIA CONTENT
Brands present a project — summer cocktails, magazine features, or fresh social content. The process begins with analyzing the spirit’s flavors, selecting a concept, and finding complementary ingredients. After refining the recipe through rigorous trial and error, the final cocktail is ready.
What’s Included IN OUR RECIPE DEVELOPMENT SERVICE?
Bespoke cocktail recipes - designed for a brand’s whisky.
High-quality visuals, from stylish cocktail shots to step-by-step images.
Engaging video content showcasing the cocktail-making process.
Ready-to-use text, perfect for press releases or publications.
Bilingual content in English and German
A dedicated team of photographers, stylists, editors, and PR experts ensures each project suits its unique needs and budget.
WHO DO WE CREATE RECIPES FOR?
Collaborations with leading whisky brands such as Bushmills, Teeling Whiskey Company, Balvenie, and Mark Anthony Brands International bring exciting cocktail content to life. Perfect for marketing teams, publishers, and bar owners seeking fresh, publishing-ready material.
EXAMPLE PROJECTS
See our Press section for more!
Open fire irish coffee and s’mores (in English)
Equipment Rental & Services
Equipment rental such as bar equipment or beer / guiness tap. Our optional service package allows you to focus on selling to your customers without having to worry about any technical issues. With CO2 neutral delivery.
Equipment Rental & Services
Equipment rental such as bar equipment or beer / guiness tap. Our optional service package allows you to focus on selling to your customers without having to worry about any technical issues. With CO2 neutral delivery.
CATERING
GENERAL
Mobile beer taps (incl. beer)
Mobile Guinness taps (incl. Guinness)
Mobile Kilkenny taps (incl. Kilkenny)
Nitrogen taps
Slushy machines
Burco catering water / drinks boiler for tea, coffee, mulled wine
Coffee machines
BAR EQUIPMENT
GENERAL
Catering equipment
Cocktail-making equipment
SERVICES FOR HAMBURG TRADE FAIRS
We provide the following services at Hamburg Messe (conference centre):
Coffee-making onsite
Cocktail-making onsite
Whisky tasting onsite
GLASSWARE
Glencairn glasses
White wine glasses
Champagne glasses
DRINKS
Beer
Guinness
Wine
Pre-batched cocktails
Partner Locations
All partner locations in Hamburg can be booked through us, subject to availability.
Partner Locations
All partner locations in Hamburg can be booked through us, subject to availability.
TBA Bar
TBA Bar in Ottensen
Gaußstrasse 136
Hamburg, 22765
Blackline
Blackline St. Pauli
Paul-Roosen-Strasse 39
Hamburg, 22767
BlackLINE COFFEE
Blackline Coffee
Eppendorfer Weg 67
20259 Hamburg
oorlam
Bar Oorlam
Kohlhöfen 29
Hamburg, 20355
Gallery
A small collections of photos from our recent events
Gallery
A small collections of photos from our recent events
WHAT HAVE WE BEEN WORKING ON RECENTLY?
Press
From the German-speaking market
Press
From the German-speaking market
READ GEARÓID’S PRESS COVERAGE
GERMAN PRESS
SÜDDEUTSCHE ZEITUNG: Bourbon ist der lässige Onkel in der Whiskey-Familie
GQ “DRINK DER WOCHE”: Wach und erfrischt: Der Iced Irish Coffee
WHISKEYEXPERTS.NET: Cocktail Video - Lemon Old Fashioned mit Bushmills
DRINKS MAGAZIN: Bushmills mit DIY-Whiskey-Tasting für Zuhause: Home is where your Whiskey is
SPIRITOSEN-JOURNAL.DE: Handwerkskunst: Bushmills Craft Story in der Hofbräuhaus-Kunstmühle München
ENGLISH PRESS
WHISKY MAGAZINE: What is behind whisky's coffee cocktail craze?
POTSTILLED PODCAST: Episode 3.2
WHO DO I WORK WITH?
My clients range from whisky companies, bars and hotels looking to train their staff, to whisky clubs, trade shows, and private individuals hosting exclusive whisky events. I adapt my approach to each situation, ensuring a memorable and informative experience.
I've had the pleasure of conducting tastings for and with a wide range of brands, from established names like Bushmills, Bruichladdich Distillery Company , The Dalmore and Jura from Whyte & Mackay , Glengoyne and Thamdhu from Ian Macleod Distillers Ltd, Nikka Whisky Distilling Co. Ltd., Glendalough Distillery, HeavenHill Distilleries,Inc., The Scotch Malt Whisky Society, Teeling Whiskey Company, Ian Macleod Distillers Ltd, and even representing the Brand USA State of Kentucky, and many more. I'm also a co-owner of a boutique whisky company called Odds & Evens, giving me a unique perspective on the industry and production.